Must-Knows While Navigating The Q4 DRTV Marketplace

Must-Knows While Navigating The Q4 DRTV Marketplace

Q4 is a wild time for any agency. Clients need results in Q4, and they often turn to—or turn up— their channel mix with Direct Response TV (DRTV). While brands are competing against each other for inventory that will grant them a strong finish on sales for the year,...