Online Video vs. YouTube—A Pre-Roll Comparison

Online Video vs. YouTube—A Pre-Roll Comparison

Some people wonder if all pre-roll video is ultimately the same. Spoiler alert… the answer is no. Video is a strategy we can leverage in digital advertising, generally to fulfill awareness or consideration campaign parameters. But, not all video you see on the...
Arm Candy Celebrates Third Anniversary!

Arm Candy Celebrates Third Anniversary!

2021 was a wild ride. Full of ups and downs and with too many meetings started by someone saying, “You’re on mute!” But with any challenge comes an opportunity for teams to work together and overcome. And boy did we, and then some. And it’s not just Arm Candy! The...