Everyone is telling us that the death of digital advertising is on it’s way. We’ve read all the white papers, ominous articles, and countless LinkedIn posts which paint a threatening picture of future media strategies, as major tech companies shift away from allowing...
There are important updates happening within Facebook Business Manager on October 12, pertaining to their attribution window and reported results. These updates will affect reported results and we’re estimating an 8-15% decrease in reported conversions across...
