Performance Max Hot Take

Performance Max Hot Take

Everyone’s Doing It So You Should Too, Right? Every year there seems to be a bright and shiny new product everyone hopes will be the thing that helps us deliver on performance better ever before. Last year, it was Performance Max, an AI-powered campaign out of Google....
Apple’s Programmatic Prospects

Apple’s Programmatic Prospects

Full transparency: I’m an Android user.  I’m the annoying dot in the group chat that messes things up for everyone. So, this blog might have a hint of bias in it because I, unlike Apple, am fully transparent.  What do I mean by that? Apple secretly (maybe...
Shop Talk | Sustainability

Shop Talk | Sustainability

Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals. A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about...