If you’ve spent any time in the healthcare marketing space over the last year, you’ve likely heard the rumblings of frustration, and even confusion, from your peers regarding HIPAA and online tracking. You may have even felt panic after learning of the lawsuits...
Google has bet on artificial intelligence to increase the performance of ad campaigns and restore ad revenues, after Apple’s privacy update made it difficult to target consumers online. One of its most important products is its two-year-old tool called...
