Embrace the Madness: Unleashing Advertising Power in March March is here, and with it comes the perfect storm of opportunity for advertisers. The month is packed with pivotal moments, most notably the NCAA March Madness tournament — a multi-week event that can fuel...
Tech giants want marketers to let go of some control and trust their algorithms. Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for...
