The last quarters of the year, Q4 in particular, always presents specific caveats when considering budgets and channels for a media plan, as advertisers of all industries ramp up media spends with the holiday season. 2020 is a unique year, as we have additional...
Picture this: You’re an experienced programmatic media planner, who also is comfortable executing social campaigns in-platform. You know the ins and outs of Facebook. You crush it on a search campaign. But, your company is still outsourcing all programmatic media buys...
In our opinion—maybe. But we caution you to be skeptical. We understand that having offline attribution for your media is desirable. It’s important to know how your media is impacting your business—especially if the majority of your brand’s business transactions are...
Gain customer insights and understand how you should ask your media partner to create campaigns leveraging first party data. A successful media campaign is going to exceed your KPIs—whether that be store traffic, purchases, VCRs or CTRs—and hopefully with a high...
As COVID-19 continues to impact our daily lives, it’s important to understand the effects the pandemic is having on advertising. While some companies may find it economic to shut off ad spending, data from the 2008 recession as well as recent campaign data reflects an...
Is TV advertising right for your brand? It’s a question we can help you answer! At Arm Candy, we craft intelligent media plans by asking the right questions before making a media recommendation. Understanding your business and what a successful campaign would look...
