Photo taken by Mario Tama / Getty Images. TikTok released the following memo yesterday, September 21, assuring agency partners of their stability with their U.S. operations and excitement in future growth. The memo was distributed in response to pressure from...
Consumers are turning on their Apple TVs and Rokus more often than a clunky traditional cable box—leaving traditional cable in the dust as they stream digital content. This trend towards digital consumption means more advertising dollars spent in programmatic media....
The last quarters of the year, Q4 in particular, always presents specific caveats when considering budgets and channels for a media plan, as advertisers of all industries ramp up media spends with the holiday season. 2020 is a unique year, as we have additional...
Picture this: You’re an experienced programmatic media planner, who also is comfortable executing social campaigns in-platform. You know the ins and outs of Facebook. You crush it on a search campaign. But, your company is still outsourcing all programmatic media buys...
In our opinion—maybe. But we caution you to be skeptical. We understand that having offline attribution for your media is desirable. It’s important to know how your media is impacting your business—especially if the majority of your brand’s business transactions are...
Gain customer insights and understand how you should ask your media partner to create campaigns leveraging first party data. A successful media campaign is going to exceed your KPIs—whether that be store traffic, purchases, VCRs or CTRs—and hopefully with a high...
