The rise of the 2020 COVID-19 Pandemic caused a considerable strain on the consumer shopping landscape. Consumers and retailers alike had to switch their shopping habits entirely to e-commerce nearly overnight. While most predicted that the pandemic would alter the...
Here at Arm Candy, our goal is to meet with as many tech partners as possible. It is part of our job to be experts in the digital media industry, and the industry changes constantly. Evaluating partners and vetting out promises or guarantees on performance is a...
Have you ever had an argument with a friend over sports? You know, the one where someone explains how LeBron wouldn’t have won the 2016 NBA Finals if Kyrie Irving didn’t make the go ahead 3-point shot in Game 7? It’s a very odd take, especially when you consider...
“It seems like no one wants to work these days,” says Kim Kardashian—and every company right now. But, perhaps it is not that no one wants to work, and rather that you are not reaching the right audience with your job openings. Every industry is being hit with...
Advertising agencies LOVE building audiences. We love doing it here at Arm Candy too, as it lets us media folks flex our creative muscles. Oftentimes, there is nothing more impressive than being able to tell clients who their consumer is, down to what gym they are...
Advertising changes on a seemingly daily basis—it’s one of the reasons we love it! There is always something new and exciting to learn about. Part of that constant education is guiding our clients towards shifting norms, regulations, or trends that we are seeing...
