Get More Insights from Google Ads Data Modeling

Get More Insights from Google Ads Data Modeling

Google has recently started automatically switching certain Google Ads campaigns from a last-click attribution model to data-driven attribution. Advertisers have the option of opting out of this switch, but with data-driven attribution becoming the default, questions...
Shop Talk | January 2023

Shop Talk | January 2023

Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals.A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about data...
Finding the Right Dance Partner for Ad Tech

Finding the Right Dance Partner for Ad Tech

Here at Arm Candy, our goal is to meet with as many tech partners as possible. It is part of our job to be experts in the digital media industry, and the industry changes constantly. Evaluating partners and vetting out promises or guarantees on performance is a...
Why Last-Click Attribution Should Be a Last Resort

Why Last-Click Attribution Should Be a Last Resort

Have you ever had an argument with a friend over sports? You know, the one where someone explains how LeBron wouldn’t have won the 2016 NBA Finals if Kyrie Irving didn’t make the go ahead 3-point shot in Game 7? It’s a very odd take, especially when you consider...
Combating the Labor Shortage with Paid Media

Combating the Labor Shortage with Paid Media

“It seems like no one wants to work these days,” says Kim Kardashian—and every company right now. But, perhaps it is not that no one wants to work, and rather that you are not reaching the right audience with your job openings. Every industry is being hit with...