Originally shared here by MediaPost. As the pandemic and its effects continue to reshape every corner of our society, discussions about what the future of agency business looks like post-Covid-19 continue to rage on. All aspects of agency life are up in the air, from...
View the original story on Business Insider and MSN written by Lauren Johnson. 2020 has been a tough year for the advertising industry as marketers grapple with an economic downturn and new consumer habits like the rise of e-commerce and streaming TV. Business...
View the original story here on Business Insider written by Lauren Johnson. Walmart is ramping up its advertising business by partnering with a handful of adtech firms that help marketers buy and manage ads. Some small e-commerce agencies say that Walmart is...
Visit the Tremor Video website to view the original publication. Coming off of their big wins for Best in Show and Most Effective Awareness Campaign at the recent Dallas Fort Worth Interactive Marketing Association (DFWIMA) Awards, Arm...
View the original story here on Business Insider. Online sales have boomed during the pandemic, benefitting Amazon and delivery platforms like Instacart that use their platforms to sell advertising alongside consumer products. But retailers like Walmart,...
