The combined supermarket chains’ ad networks for marketers could benefit from increased reach and consumer data. The proposed merger of Kroger Co. and Albertsons Cos. would reshape the U.S. supermarket industry by combining its two...
The regional business leaders honored in EY’s 2022 Entrepreneur Of The Year program used ingenuity and tenacity to fill market gaps. Entrepreneurs find purpose in solving problems and identifying cracks in the market where processes can be improved and innovations...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers...
View the original story on Business Insider written by Patrick Coffee, Lucia Moses, and Lindsay Rittenhouse This is the eighth in a 10-part series that examines Amazon’s booming advertising business: The people driving it, the ripple effects on other companies,...
Even as interest in the news spikes, publishers are having trouble monetizing the increase as brands are pulling their ad campaigns in the wake of Russia’s invasion of Ukraine. Brendan Spain, VP of advertising, Americas, at the Financial Times, said a handful of...
