by Team Arm Candy | Jun 8, 2020 | News
Visit the Adelphic website to view the original publication. Today’s Q&A is with John Lods, founder and CEO of boutique digital agency Arm Candy. A digital marketing expert with a passion for connected TV (CTV) advertising, Lods has dedicated his career to...
by Alysia Ehle | Jun 2, 2020 | Insights
Gain customer insights and understand how you should ask your media partner to create campaigns leveraging first party data. A successful media campaign is going to exceed your KPIs—whether that be store traffic, purchases, VCRs or CTRs—and hopefully with a high...
