Visit the Adelphic website to view the original publication. Today’s Q&A is with John Lods, founder and CEO of boutique digital agency Arm Candy. A digital marketing expert with a passion for connected TV (CTV) advertising, Lods has dedicated his career to...
Gain customer insights and understand how you should ask your media partner to create campaigns leveraging first party data. A successful media campaign is going to exceed your KPIs—whether that be store traffic, purchases, VCRs or CTRs—and hopefully with a high...
