Originally shared here by MediaPost. As the pandemic and its effects continue to reshape every corner of our society, discussions about what the future of agency business looks like post-Covid-19 continue to rage on. All aspects of agency life are up in the air, from...
The Association of National Advertisers has recently declared the marketing word of the year. We might not be shocked to hear that the choice for 2020 is now a familiar word—pivot. While we have all been pivoting our marketing plans for 2020, Facebook has also been...