Even as interest in the news spikes, publishers are having trouble monetizing the increase as brands are pulling their ad campaigns in the wake of Russia’s invasion of Ukraine. Brendan Spain, VP of advertising, Americas, at the Financial Times, said a handful of...
Marketers love cooking up new names and acronyms for technology. It’s no surprise that as Google prepares to say, “Sayonara!” to the cookie, we’re seeing replacements for everyone’s favorite audience tracker come out of the woodwork. Whatever the cookie...
