Everyone’s Doing It So You Should Too, Right? Every year there seems to be a bright and shiny new product everyone hopes will be the thing that helps us deliver on performance better ever before. Last year, it was Performance Max, an AI-powered campaign out of Google....
Arm Candy, a Dallas-based media intelligence agency, is proud to announce its recognition on the esteemed Inc. 5000 list as one of America’s Fastest Growing Private Companies. This honor not only signifies substantial growth but also highlights Arm Candy’s...
Full transparency: I’m an Android user. I’m the annoying dot in the group chat that messes things up for everyone. So, this blog might have a hint of bias in it because I, unlike Apple, am fully transparent. What do I mean by that? Apple secretly (maybe...
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals. A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about...