You have your product listings loaded in your Amazon marketplace. Now what? Getting a Sponsored Ad campaign up and running is the best way for brands to become discovered while generating an influx in sales. 65% of the U.S. population visits this e-commerce site at...
You’ve likely heard of streaming video, Connected TV, and OTT. You are also very likely to use them, too! But, what’s the difference? And how do they differ from linear TV? When it comes to TV advertising, there are so many options that could fit the needs of...
If you’re playing the e-commerce game, you should probably start considering Amazon as a part of your winning strategy. Yes, despite any hesitation you might have, we believe it’s the right play. Moving into 2021, Amazon is expected to account for 50% of the U.S....
The Association of National Advertisers has recently declared the marketing word of the year. We might not be shocked to hear that the choice for 2020 is now a familiar word—pivot. While we have all been pivoting our marketing plans for 2020, Facebook has also been...
Everyone is telling us that the death of digital advertising is on it’s way. We’ve read all the white papers, ominous articles, and countless LinkedIn posts which paint a threatening picture of future media strategies, as major tech companies shift away from allowing...
There are important updates happening within Facebook Business Manager on October 12, pertaining to their attribution window and reported results. These updates will affect reported results and we’re estimating an 8-15% decrease in reported conversions across...
