Everyone is telling us that the death of digital advertising is on it’s way. We’ve read all the white papers, ominous articles, and countless LinkedIn posts which paint a threatening picture of future media strategies, as major tech companies shift away from allowing...
There are important updates happening within Facebook Business Manager on October 12, pertaining to their attribution window and reported results. These updates will affect reported results and we’re estimating an 8-15% decrease in reported conversions across...
Photo taken by Mario Tama / Getty Images. TikTok released the following memo yesterday, September 21, assuring agency partners of their stability with their U.S. operations and excitement in future growth. The memo was distributed in response to pressure from...
Consumers are turning on their Apple TVs and Rokus more often than a clunky traditional cable box—leaving traditional cable in the dust as they stream digital content. This trend towards digital consumption means more advertising dollars spent in programmatic media....
The last quarters of the year, Q4 in particular, always presents specific caveats when considering budgets and channels for a media plan, as advertisers of all industries ramp up media spends with the holiday season. 2020 is a unique year, as we have additional...
Picture this: You’re an experienced programmatic media planner, who also is comfortable executing social campaigns in-platform. You know the ins and outs of Facebook. You crush it on a search campaign. But, your company is still outsourcing all programmatic media buys...
