If you’re playing the e-commerce game, you should probably start considering Amazon as a part of your winning strategy. Yes, despite any hesitation you might have, we believe it’s the right play. Moving into 2021, Amazon is expected to account for 50% of the U.S....
The Association of National Advertisers has recently declared the marketing word of the year. We might not be shocked to hear that the choice for 2020 is now a familiar word—pivot. While we have all been pivoting our marketing plans for 2020, Facebook has also been...
Everyone is telling us that the death of digital advertising is on it’s way. We’ve read all the white papers, ominous articles, and countless LinkedIn posts which paint a threatening picture of future media strategies, as major tech companies shift away from allowing...
There are important updates happening within Facebook Business Manager on October 12, pertaining to their attribution window and reported results. These updates will affect reported results and we’re estimating an 8-15% decrease in reported conversions across...
Photo taken by Mario Tama / Getty Images. TikTok released the following memo yesterday, September 21, assuring agency partners of their stability with their U.S. operations and excitement in future growth. The memo was distributed in response to pressure from...
Consumers are turning on their Apple TVs and Rokus more often than a clunky traditional cable box—leaving traditional cable in the dust as they stream digital content. This trend towards digital consumption means more advertising dollars spent in programmatic media....
