Have you ever had an argument with a friend over sports? You know, the one where someone explains how LeBron wouldn’t have won the 2016 NBA Finals if Kyrie Irving didn’t make the go ahead 3-point shot in Game 7? It’s a very odd take, especially when you consider...
“It seems like no one wants to work these days,” says Kim Kardashian—and every company right now. But, perhaps it is not that no one wants to work, and rather that you are not reaching the right audience with your job openings. Every industry is being hit with...
Advertising agencies LOVE building audiences. We love doing it here at Arm Candy too, as it lets us media folks flex our creative muscles. Oftentimes, there is nothing more impressive than being able to tell clients who their consumer is, down to what gym they are...
Advertising changes on a seemingly daily basis—it’s one of the reasons we love it! There is always something new and exciting to learn about. Part of that constant education is guiding our clients towards shifting norms, regulations, or trends that we are seeing...
One of the most popular questions we receive from clients is, ‘When should we refresh our campaign creative?’ Unfortunately, like many things in life, there is no one right answer to this question. An old rule of thumb is rotating in new creative every 6-8 weeks—but...
The devil might wear Prada—but we bet she buys it on Amazon. In the last two years, e-commerce has surged into popularity with more and more companies and consumers moving online for their shopping needs. The online retail space saw a rise of almost 25 percent...
