Advertising agencies LOVE building audiences. We love doing it here at Arm Candy too, as it lets us media folks flex our creative muscles. Oftentimes, there is nothing more impressive than being able to tell clients who their consumer is, down to what gym they are...
Advertising changes on a seemingly daily basis—it’s one of the reasons we love it! There is always something new and exciting to learn about. Part of that constant education is guiding our clients towards shifting norms, regulations, or trends that we are seeing...
One of the most popular questions we receive from clients is, ‘When should we refresh our campaign creative?’ Unfortunately, like many things in life, there is no one right answer to this question. An old rule of thumb is rotating in new creative every 6-8 weeks—but...
The devil might wear Prada—but we bet she buys it on Amazon. In the last two years, e-commerce has surged into popularity with more and more companies and consumers moving online for their shopping needs. The online retail space saw a rise of almost 25 percent...
Whether or not you find yourself on Reddit, and you aren’t completely sure what it’s about, you’ve probably heard of it in some capacity. And until a few years ago, it was likely in a negative light. However, Reddit has recently become more mainstream with over 430M...
When it comes to planning a campaign, most clients want to get the best bang for their buck. I mean, who doesn’t, really? There are multiple goals a client might want to achieve at any given time—and at Arm Candy, we have perfected the art of executing campaigns that...
