You’ve heard the reports that the sky is falling and advertising is dead due to the death of cookies and iOS 14 updates. And to some degree, that is accurate in terms of marketing attribution. But, any agency blaming poor performance on recent privacy updates is...
Marketers love cooking up new names and acronyms for technology. It’s no surprise that as Google prepares to say, “Sayonara!” to the cookie, we’re seeing replacements for everyone’s favorite audience tracker come out of the woodwork. Whatever the cookie...
Some people wonder if all pre-roll video is ultimately the same. Spoiler alert… the answer is no. Video is a strategy we can leverage in digital advertising, generally to fulfill awareness or consideration campaign parameters. But, not all video you see on the...
Q4 is a wild time for any agency. Clients need results in Q4, and they often turn to—or turn up— their channel mix with Direct Response TV (DRTV). While brands are competing against each other for inventory that will grant them a strong finish on sales for the year,...
Determining the right media budget for your D2C brand can be daunting. It is understandably a concerning task. Although we know the saying ‘You must spend money to make money’ is a common phrase, it’s important to ensure you are spending your dollars in the right...
As a general rule, people like the path of least resistance. We prefer to get from point A to point B with ease. This is especially true during a purchase journey, which starts with an experience on a landing page. This path of least resistance mentality should be at...
