Whether or not you find yourself on Reddit, and you aren’t completely sure what it’s about, you’ve probably heard of it in some capacity. And until a few years ago, it was likely in a negative light. However, Reddit has recently become more mainstream with over 430M...
When it comes to planning a campaign, most clients want to get the best bang for their buck. I mean, who doesn’t, really? There are multiple goals a client might want to achieve at any given time—and at Arm Candy, we have perfected the art of executing campaigns that...
You’ve heard the reports that the sky is falling and advertising is dead due to the death of cookies and iOS 14 updates. And to some degree, that is accurate in terms of marketing attribution. But, any agency blaming poor performance on recent privacy updates is...
Marketers love cooking up new names and acronyms for technology. It’s no surprise that as Google prepares to say, “Sayonara!” to the cookie, we’re seeing replacements for everyone’s favorite audience tracker come out of the woodwork. Whatever the cookie...
Some people wonder if all pre-roll video is ultimately the same. Spoiler alert… the answer is no. Video is a strategy we can leverage in digital advertising, generally to fulfill awareness or consideration campaign parameters. But, not all video you see on the...
Q4 is a wild time for any agency. Clients need results in Q4, and they often turn to—or turn up— their channel mix with Direct Response TV (DRTV). While brands are competing against each other for inventory that will grant them a strong finish on sales for the year,...
