Some people wonder if all pre-roll video is ultimately the same. Spoiler alert… the answer is no. Video is a strategy we can leverage in digital advertising, generally to fulfill awareness or consideration campaign parameters. But, not all video you see on the...
Q4 is a wild time for any agency. Clients need results in Q4, and they often turn to—or turn up— their channel mix with Direct Response TV (DRTV). While brands are competing against each other for inventory that will grant them a strong finish on sales for the year,...
Determining the right media budget for your D2C brand can be daunting. It is understandably a concerning task. Although we know the saying ‘You must spend money to make money’ is a common phrase, it’s important to ensure you are spending your dollars in the right...
As a general rule, people like the path of least resistance. We prefer to get from point A to point B with ease. This is especially true during a purchase journey, which starts with an experience on a landing page. This path of least resistance mentality should be at...
As businesses bounce back from COVID and everything the pandemic brought with it, discounted merchandise might not be at the forefront of every retailer’s business strategy. Though this might seem counterintuitive, Prime Day is a unique tradition in the world of...
What are your mandatory channels when launching a conversion campaign? We’re willing to bet your default plan has a healthy budget allocated to search. And not just search, but specifically Google Ads—and rightfully so as it dominates a great part of the SEM market....
