Determining the right media budget for your D2C brand can be daunting. It is understandably a concerning task. Although we know the saying ‘You must spend money to make money’ is a common phrase, it’s important to ensure you are spending your dollars in the right...
As a general rule, people like the path of least resistance. We prefer to get from point A to point B with ease. This is especially true during a purchase journey, which starts with an experience on a landing page. This path of least resistance mentality should be at...
As businesses bounce back from COVID and everything the pandemic brought with it, discounted merchandise might not be at the forefront of every retailer’s business strategy. Though this might seem counterintuitive, Prime Day is a unique tradition in the world of...
What are your mandatory channels when launching a conversion campaign? We’re willing to bet your default plan has a healthy budget allocated to search. And not just search, but specifically Google Ads—and rightfully so as it dominates a great part of the SEM market....
The pandemic brought with it a number of new ways to do almost everything. I don’t know the last time I actually shopped at a grocery store. If I’m being honest, as time passes, it is less and less about safety and more about convenience. My local grocery is on the...
Advertising is all about setting and hitting targets We set goals targeting annual growth, profitability, and new customers. Our campaigns are targeting the people who we believe can help us to meet these objectives. We all want to be as efficient as possible in...
