As businesses bounce back from COVID and everything the pandemic brought with it, discounted merchandise might not be at the forefront of every retailer’s business strategy. Though this might seem counterintuitive, Prime Day is a unique tradition in the world of...
What are your mandatory channels when launching a conversion campaign? We’re willing to bet your default plan has a healthy budget allocated to search. And not just search, but specifically Google Ads—and rightfully so as it dominates a great part of the SEM market....
The pandemic brought with it a number of new ways to do almost everything. I don’t know the last time I actually shopped at a grocery store. If I’m being honest, as time passes, it is less and less about safety and more about convenience. My local grocery is on the...
Advertising is all about setting and hitting targets We set goals targeting annual growth, profitability, and new customers. Our campaigns are targeting the people who we believe can help us to meet these objectives. We all want to be as efficient as possible in...
You have your product listings loaded in your Amazon marketplace. Now what? Getting a Sponsored Ad campaign up and running is the best way for brands to become discovered while generating an influx in sales. 65% of the U.S. population visits this e-commerce site at...
You’ve likely heard of streaming video, Connected TV, and OTT. You are also very likely to use them, too! But, what’s the difference? And how do they differ from linear TV? When it comes to TV advertising, there are so many options that could fit the needs of...
