The pandemic brought with it a number of new ways to do almost everything. I don’t know the last time I actually shopped at a grocery store. If I’m being honest, as time passes, it is less and less about safety and more about convenience. My local grocery is on the...
Advertising is all about setting and hitting targets We set goals targeting annual growth, profitability, and new customers. Our campaigns are targeting the people who we believe can help us to meet these objectives. We all want to be as efficient as possible in...
You have your product listings loaded in your Amazon marketplace. Now what? Getting a Sponsored Ad campaign up and running is the best way for brands to become discovered while generating an influx in sales. 65% of the U.S. population visits this e-commerce site at...
You’ve likely heard of streaming video, Connected TV, and OTT. You are also very likely to use them, too! But, what’s the difference? And how do they differ from linear TV? When it comes to TV advertising, there are so many options that could fit the needs of...
If you’re playing the e-commerce game, you should probably start considering Amazon as a part of your winning strategy. Yes, despite any hesitation you might have, we believe it’s the right play. Moving into 2021, Amazon is expected to account for 50% of the U.S....
The Association of National Advertisers has recently declared the marketing word of the year. We might not be shocked to hear that the choice for 2020 is now a familiar word—pivot. While we have all been pivoting our marketing plans for 2020, Facebook has also been...
