Advertising is all about setting and hitting targets We set goals targeting annual growth, profitability, and new customers. Our campaigns are targeting the people who we believe can help us to meet these objectives. We all want to be as efficient as possible in...
Agency Takes Home Most Effective Integrated Marketing Campaign and Most Innovative Creative Content Awards Arm Candy continued it’s 28-month hot streak by winning multiple honors last night at the Dallas Fort Worth Interactive Marketing Association (DFWIMA)...
View the original story on Business Insider written by Lauren Johnson. Advertising on e-commerce sites has been a bright spot during the pandemic for retailers as online shopping takes off. Amazon has long been the biggest ad platform but Walmart, CVS,...
You have your product listings loaded in your Amazon marketplace. Now what? Getting a Sponsored Ad campaign up and running is the best way for brands to become discovered while generating an influx in sales. 65% of the U.S. population visits this e-commerce site at...
You’ve likely heard of streaming video, Connected TV, and OTT. You are also very likely to use them, too! But, what’s the difference? And how do they differ from linear TV? When it comes to TV advertising, there are so many options that could fit the needs of...
