Consumerism and You As individuals living in today’s society, we’re constantly surrounded by a vast array of options—products, services, experiences—all readily available and seemingly endless. The abundance can be overwhelming. And yet, once we finally make a choice,...
Podcasts – What are they? Podcasts are a form of digital audio consisting of content that can be downloaded or streamed over the internet similar to radio shows except you can go back and listen to the episodes. Key characteristics of podcasts are: ...
Data is Gold Advertising is driven by data-informed decision making and insights— becoming more and more targeted and effective as more data is aggregated and captured through advancements in technology and media channels. In the past, there were fewer sources and...
Embrace the Madness: Unleashing Advertising Power in March March is here, and with it comes the perfect storm of opportunity for advertisers. The month is packed with pivotal moments, most notably the NCAA March Madness tournament — a multi-week event that can fuel...
Changing the Game: The Rise of Monetizing Collegiate Athletes In 2021, a significant shift occurred in the world collegiate athletics when the NCAA enacted a policy that allowed athletes to profit from their Name, Image, and Likeness (NIL), something that was strictly...
I recently watched a webinar featuring Top Advertising Predictions for 2025, and one of the attendees wanted to know just how worried brands should be regarding the uncertainty surrounding cookies. While the presenter gave an eloquent answer, I have a much more bold...
