E-Commerce’s Expanding Role in Retail In a world that is increasingly lived online, retail brands cannot underestimate the power that e-commerce has in unlocking incremental revenue. The overall percentage of retail sales coming from e-commerce continues to grow each...
Let’s be real, in the world of digital advertising, a paid search campaign that doesn’t convert is just a money pit. It’s easy to get lost in a sea of metrics and jargon, but at the end of the day, it’s all about turning those clicks into...
There was a time when being a good agency partner meant showing up on time, sticking to the brief, and delivering what was asked – on budget and on schedule. That era is over. Today’s clients expect more, and the agencies that rise to the top aren’t just...
Netflix is preparing to introduce generative AI into its ad experience, marking a new phase in how advertising is created and delivered on the platform. Beginning in 2026, the company plans to serve AI-generated mid-roll video ads that are dynamically selected to...
Consumerism and You As individuals living in today’s society, we’re constantly surrounded by a vast array of options—products, services, experiences—all readily available and seemingly endless. The abundance can be overwhelming. And yet, once we finally make a choice,...
Podcasts – What are they? Podcasts are a form of digital audio consisting of content that can be downloaded or streamed over the internet similar to radio shows except you can go back and listen to the episodes. Key characteristics of podcasts are: ...
