We’ve all been there: the media plan is solid, the creative is high-impact, and the landing pages look beautiful – yet the reporting is a complete mess. At Arm Candy, we’ve realized the problem isn’t usually the “tracking” itself; it’s the...
The influencer marketing landscape has officially moved past its “bigger is better” phase. As we enter 2026, the strategy of chasing massive follower counts is being replaced by a more surgical, data-driven approach. Today, influencer marketing is a core...
Is your media mix feeling a little… quiet? If you’re still treating podcasts as a “lean-back” audio-only channel, you’re missing the biggest vibe shift in digital media. By 2027, podcast ads will account for over 40% of all digital audio advertising....
The Three Pillars of E-Commerce Performance The e-commerce marketing landscape is growing more competitive daily: Customer acquisition costs (CACs) are rising, privacy updates have made audience targeting more complex, and consumer attention is quite limited across...
From Button Pusher to Architect The days of spending forty hours a week manually adjusting bids by pennies and combing through Search Query Reports until your eyes cross are finally behind us (and let’s be honest, nobody misses that part). In the current search...
E-Commerce’s Expanding Role in Retail In a world that is increasingly lived online, retail brands cannot underestimate the power that e-commerce has in unlocking incremental revenue. The overall percentage of retail sales coming from e-commerce continues to grow each...
