Changing the Game: The Rise of Monetizing Collegiate Athletes In 2021, a significant shift occurred in the world collegiate athletics when the NCAA enacted a policy that allowed athletes to profit from their Name, Image, and Likeness (NIL), something that was strictly...
I recently watched a webinar featuring Top Advertising Predictions for 2025, and one of the attendees wanted to know just how worried brands should be regarding the uncertainty surrounding cookies. While the presenter gave an eloquent answer, I have a much more bold...
The Emerging Virtual Frontier The world of advertising is undergoing a seismic shift, with virtual worlds emerging as the next great frontier. By 2025, these immersive spaces are expected to provide unparalleled opportunities for brands to engage with their...
Last week, the D.C. Circuit Court of Appeals made a pivotal decision to move forward with a nationwide ban on TikTok, set to take effect on January 19, 2025. This ruling has significant implications for brands and advertisers that have relied on TikTok as a...
Enter Gen Z: A dynamic consumer base stepping into the marketplace with distinct preferences sure to transform the way businesses effectively interact with the world. This generation is known for its affinity towards all things digital, social, and online –...
Welcome back to our series on TikTok advertising! In our first installment, we explored TikTok’s meteoric rise and compared its advertising landscape to other major platforms. Today, we’re shifting gears to dive into actionable strategies that will help you tap into...
