In the ever-evolving landscape of digital marketing, influencers have emerged as a force to be reckoned with. Their ability to connect with audiences on a personal level has made influencers a sought-after tool for brands looking to expand their reach and drive...
A year and some change ago, crypto companies spent $39 million dollars to have A-Listers like Matt Damon and Larry David promote their products during the big game. A year and some change has passed and crypto has seen better days. Those who touted it as a sure...
Independence really matters, and agency independence matters to Chief Marketing Officers (CMOs). There is a long history of independence celebrated in the United States: “Pursuing independence was dangerous. Defying the most powerful empire in the world meant...
What is your favorite app to stream video content? My personal favorite is Paramount+ because of my addictions to MTV’s The Challenge and Yellowstone. But quite frankly, it could change by the quarter given that, from a consumer perspective, it’s a pretty...
Recently, I attended the Media Buying Summit hosted by Digiday in New Orleans, which was an absolute blast. In what seemed like the fastest 70 hours of my life, I met incredibly bright people, learned a ton about what’s trending in digital advertising and the...
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals.A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about data...
