The buzzword in the tech space for 2022 was undoubtedly “Metaverse,” and as advertisers, we can’t help but wonder what opportunities this new, digital world offers for the future of media. We’ve put together our wish list for the activations we would most like to...
Google has recently started automatically switching certain Google Ads campaigns from a last-click attribution model to data-driven attribution. Advertisers have the option of opting out of this switch, but with data-driven attribution becoming the default, questions...
Shop Talk is a blog series exploring advertising industry news and trends. They are casual yet informative, diving into the latest relevant topics for fellow industry professionals.A conversation with Arm Candy team leads, Alysia Ehle and David Mahaffey, about data...
The rise of the 2020 COVID-19 Pandemic caused a considerable strain on the consumer shopping landscape. Consumers and retailers alike had to switch their shopping habits entirely to e-commerce nearly overnight. While most predicted that the pandemic would alter the...
Here at Arm Candy, our goal is to meet with as many tech partners as possible. It is part of our job to be experts in the digital media industry, and the industry changes constantly. Evaluating partners and vetting out promises or guarantees on performance is a...
Have you ever had an argument with a friend over sports? You know, the one where someone explains how LeBron wouldn’t have won the 2016 NBA Finals if Kyrie Irving didn’t make the go ahead 3-point shot in Game 7? It’s a very odd take, especially when you consider...
