Google has bet on artificial intelligence to increase the performance of ad campaigns and restore ad revenues, after Apple’s privacy update made it difficult to target consumers online. One of its most important products is its two-year-old tool called...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers they...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers...
View the original story on Business Insider written by Patrick Coffee, Lucia Moses, and Lindsay Rittenhouse This is the eighth in a 10-part series that examines Amazon’s booming advertising business: The people driving it, the ripple effects on other companies,...
Even as interest in the news spikes, publishers are having trouble monetizing the increase as brands are pulling their ad campaigns in the wake of Russia’s invasion of Ukraine. Brendan Spain, VP of advertising, Americas, at the Financial Times, said a handful of...
