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Advertisers break down which retailers are winning the hot e-commerce ad market

Advertisers break down which retailers are winning the hot e-commerce ad market

by HOC Admin | Jan 11, 2023 | News

Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers they...
Advertisers break down which retailers are winning the hot e-commerce ad market

Walmart is ‘so far ahead,’ and Kroger is ‘a grade above’

by Team Arm Candy | Jun 2, 2022 | News

Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers...
Advertisers break down which retailers are winning the hot e-commerce ad market

‘It’s a sleeping giant’: Why the retail media explosion has only just begun

by Team Arm Candy | May 24, 2022 | News

View the original story on Business Insider written by Patrick Coffee, Lucia Moses, and Lindsay Rittenhouse This is the eighth in a 10-part series that examines Amazon’s booming advertising business: The people driving it, the ripple effects on other companies,...
Advertisers break down which retailers are winning the hot e-commerce ad market

Advertisers are pulling ads from war coverage, and it’s making it hard for publishers to monetize readership spikes

by Team Arm Candy | Feb 28, 2022 | News

Even as interest in the news spikes, publishers are having trouble monetizing the increase as brands are pulling their ad campaigns in the wake of Russia’s invasion of Ukraine. Brendan Spain, VP of advertising, Americas, at the Financial Times, said a handful of...
Advertisers break down which retailers are winning the hot e-commerce ad market

9 key people at companies like Amazon, Walmart, and Kroger who are making e-commerce advertising into a $17 billion market

by John Lods | Apr 20, 2021 | News

View the original story on Business Insider written by Lauren Johnson. Advertising on e-commerce sites has been a bright spot during the pandemic for retailers as online shopping takes off. Amazon has long been the biggest ad platform but Walmart, CVS,...
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