Advertising agencies LOVE building audiences. We love doing it here at Arm Candy too, as it lets us media folks flex our creative muscles. Oftentimes, there is nothing more impressive than being able to tell clients who their consumer is, down to what gym they are...
Advertising changes on a seemingly daily basis—it’s one of the reasons we love it! There is always something new and exciting to learn about. Part of that constant education is guiding our clients towards shifting norms, regulations, or trends that we are seeing...
Retail has jumped on the ad-sales bandwagon, using shopper data to tap advertising’s high margins. A number of retailers are getting buzz as advertisers try to diversify their spending beyond Amazon. Insider asked more than a dozen advertisers which retailers...
