Gone are the days of third-party audiences being the heart of a media strategy. Every DSP and media platform will tell you not to fear the disappearance of the cookie. That’s because they know the truth—that we have only gone from a cookie jar to an individually...
In the ever-evolving media, marketing, and advertising industry, it’s essential to stay on top of emerging trends and unique advertising opportunities. With this in mind, you may consider incorporating TikTok advertising into your next media plan. The platform...
In the agency world, we strive to have as many tools in our tool belt as we can! It is our goal to have all the best resources to serve our clients in every way we can, and be the experts in the digital media industry. Part of being able to serve our clients in...
If you’ve spent any time in the healthcare marketing space over the last year, you’ve likely heard the rumblings of frustration, and even confusion, from your peers regarding HIPAA and online tracking. You may have even felt panic after learning of the lawsuits...
Planning and managing B2B investments can be intimidating if you have only ever experienced B2C organizations. While the scale and audiences might differ, the strategies at their core remain the same. B2B Considerations While ultimately there are many...
Everyone’s Doing It So You Should Too, Right? Every year there seems to be a bright and shiny new product everyone hopes will be the thing that helps us deliver on performance better ever before. Last year, it was Performance Max, an AI-powered campaign out of Google....
