Tech giants want marketers to let go of some control and trust their algorithms. Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for...
The combined supermarket chains’ ad networks for marketers could benefit from increased reach and consumer data. The proposed merger of Kroger Co. and Albertsons Cos. would reshape the U.S. supermarket industry by combining its two...
