View the original story on Business Insider written by Patrick Coffee, Lucia Moses, and Lindsay Rittenhouse This is the eighth in a 10-part series that examines Amazon’s booming advertising business: The people driving it, the ripple effects on other companies,...
One of the most popular questions we receive from clients is, ‘When should we refresh our campaign creative?’ Unfortunately, like many things in life, there is no one right answer to this question. An old rule of thumb is rotating in new creative every 6-8 weeks—but...
Arm Candy continues their winning streak at the Dallas Fort Worth Interactive Marketing Association (DFWIMA) Awards in 2022, having won multiple awards in 2021 and 2020. In partnership with Citrus Advertising, the team won their first Most Effective Direct Response...
